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Conscious Clothing
“I delight greatly in the LORD; my soul rejoices in my God. For he has clothed me with garments of salvation and arrayed me in a robe of righteousness” (Isaiah 61:10). Soul Purpose has gathered together a bunch of clothing that, beyond looking really good, each speak of a true inner beauty and a future glory that outward appearances could never attain.
TRUST
truststyle.co.nz
Trust prints are inspired by the word ‘trust’ and its multiple meanings for life, love and anything in-between. Enthused by Proverbs 3:5-6, Trust clothing means style‚ soul‚ being bold‚ being proud of who you are‚ where you are from and what you believe in.
CREATION PRODUCTS
With prints sure to start conversations, Creation Products is based on Psalm 19:1, “How clearly the sky reveals God’s glory.” Creation Products‘ running theme is simply, ‘how beautiful creation is’. Creation represents a beautiful Creator and Creation Products is about representing that Creator – it’s about representing Jesus.
JEDIDIAH
jedidiahusa.com
Means ‘beloved by Jehovah.’ With the belief that serving others is more fulfilling to the human heart than serving yourself, Jedidiah aims to touch the hearts of people through clothing. Hailing from South California, and now worldwide, Jedidiah commits a percentage of all revenue to serving others.
SELAH
selah.co.nz
The Hebrew word for ‘pause’, Selah aims to combat the “me me me” of consumerism and encourage people to pause and reflect. Selah supports fair-trade and organisations in India who are setting lives free through employment and education.
INVOLVED
involved.co.nz
Hand-painted and stencilled, involved encourages individual expression and freedom from big machines. Being involved is giving back. involved gives a significant portion of all profits to various community programs. While it may be a small voice now, involved gets louder with each design, urging us all to get involved and change the world.
All photography by Aidan McCarthy. Jewellery by Assorted Sweets (myspace.com/assortedsweetsjewellery). Special thanks to Lydia Pilbrow, Charlotte Shearman and Dandylion (in Wgtn) and our models Alex, Sophie, Matt, Ben and Keturah.
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Great to see an article on this – helps get social conscience clothing out there. :)
But you forgot us!
thehinitiative (pronounced “The H Initiative”) believes in being able to look great & do good at the same time, and that every dollar counts, from how you spend it to where it goes.
Working with World Vision at the moment with a streetwear t-shirt range to be released in December (fingers crossed). 25% of website sales (not profit, as sales should be more) will go to them. Keep an eye on our website!
Posted at 11:00 am on November 2nd, 2007.Hi Li,
Sorry we missed you :( we’ll definitely have to include H Initiative in the next article!
Flick us an email when your new range comes out in December.
And same for any other aspiring clothing designers with a purpose, flick us an email, send us some stuff – we’d love to do some giveaways and help promo what you’re doing!
Peace
Hayden
Posted at 11:27 am on November 5th, 2007.SOUL PURPOSE
Hey guys, would also like to let you all know that theres some great “thurdays in black” merch available from your local Uni students associations. In case you didnt know “thursdays in black” was started by the world council of churches to demand an end to rape and violence against men, women and children. Its pretty rad- give it a google!
Posted at 10:21 pm on June 22nd, 2008.Really these dresses are lovely and beautiful.
Posted at 12:17 am on August 23rd, 2008.Is there any website or face book site for creation products? i brought a t shirt from parachute and would love to buy more if anyone can help me out :]
Posted at 1:00 pm on February 3rd, 2010.“Social conscience clothing”? What exactly is that supposed to mean? This is just consumerism gone mad-attaching a ‘christian” connotation on something as a selling point.
Honestly, if people reading this article are concerned about “social conscience” (shouldn’t christians be more concerned about the gospel?)” I suggest they actually contibute their cash to reputable christian organisations, who spread the gospel as well as help the poor, and buy your clothes second hand.
Posted at 4:52 pm on February 5th, 2010.